Cliches

[busker]

Why would you want to say the "next" same thing? Or, why would anyone want to read it? if everything you wrote was just a poor copy of something someone else said better, why would you bother writing it? The best love poems or love songs don't say what you've already heard about being in love. They say "I wanna hold your hand" (before that was a popular concept) and "comes in bells your servant, don't forsake him". Originality should be the artists' ambition. The best poets make me think something different, not "I've heard this a million times before... and better." What's  more disturbing, a spider crawling into ones mouth or crawling out of it?

If the word or phrase is a common one, then the reader would have heard it a hundred times before, no doubt. If there was nothing more to it than repeating what someone said, then it wouldn’t make sense to do it. But let’s take ‘we are born to die’.
‘We were born to die, and we live’: 2 Corinthians 6:9
‘We were born to die’ - Romeo and Juliet Act 4 Sc 3
‘Whatever is begotten, born, and dies’ - Yeats, Sailing to Byzantium
‘All things were born/ Ye will come never more/For all things must die.’ - Tennyson
(No Lana Del Ray, thank you very much)