Marketing Poetry -again

[rayheinrich]

From that Guardian piece:

Waitrose is to unleash an unlikely weapon in the supermarkets'
cut-throat battle for business when it anounces plans to display
poetry throughout its stores as part of a year-long campaign which,
it says, is aimed at reducing the drudgery of the regular shop.

Neither poems nor herds of angels can help a business that thinks
itself an inducer of drudgery.

He said to them, “You will surely say this proverb to Me,
‘Physician, heal yourself! Whatever we have heard done in
Capernaum, do also here in your country.’” - Luke 4:23